Friday, 13 July 2018

Twitter CEO loses 200,000 followers after purge

In a measure to instill confidence among its users, Twitter decided to clean up the most visible feature namely, the number of followers. Twitter has been actively locking accounts that register sudden changes in behavior since many years.

They used to reach out to the users to validate these locked out accounts. But these locked accounts remained in people's follower list. Now Twitter has decided to remove these locked out accounts from the follower counts.




In this effort, 70 million profiles were suspended in May-June 2018. According to social media data analytics firm Keyhole, top twitter accounts lost 2 percent followers on average. The biggest drop for a single account drop was reported for the official Twitter handle at over 12 percent.



Twitter CEO Jack Dorsey lost 200,000 followers and Indian Prime Minister Narendra Modi lost 270,000 followers. Among Indian celebrities renowned actor Amitabh Bachchan was affected the most with loss of about 400,000 followers.

These are some of the points Twitter looks at while deciding whether an account has to be locked or not:
  1. Sudden change in account behavior like tweeting a large volume of links, replies or mentions.
  2. Blocking of the account by a large number other accounts.
  3. Posting of email and password combinations form other services.
Twitter says that as of now it is only focussing on follower counts and not on like and retweet numbers affected by such locked out accounts.

   
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