Tuesday, 7 August 2018

AI powered face-recognition system to be used in 2020 Olympics


Image Source : s3.reutersmedia.net
Japan is the land which gave us technological inventions like the Walkman, VHS, Bullet Train, Pocket Calculator, Laptop and many more which have changed the way we live. So it is no surprise to know that they have decided to utilize the power of the latest technology that is rapidly revolutionizing the world we live in - Artificial Intelligence (A.I.)

NEC has built this technology that will allow athletes, officials and others accredited for the games to have hassle free access to restricted areas by letting the system recognize their faces. The identity cards given to accredited individuals by the organizers will have their facial data which will be collected beforehand. The individuals will have to hold up the cards to a terminal present at each security check point while looking into the camera to cross verify their identity.  

NEC is a global leader in technologies that perform identification using facial recognition, iris scanners, fingerprints, palm prints, finger vein, voice and ear acoustics. The Terminals are going to use its "Bio-IDiom" which has reportedly been consecutively named the world's top face recognition technology four times by the U.S. National Institute of Standards and Technology.

Here is a video of the Terminal in Action:
 


This means that the process of verification will get faster and also more secure as users will not be able to pass on their access cards to others for misuse. “This latest technology will enable strict identification of accredited people compared with relying solely on the eyes of security staff, and also enables swift entry to venues — which will be necessary in the intense heat of summer. I hope this will ensure a safe and secure Olympic and Paralympic Games and help athletes perform at their best.” said Tsuyoshi Iwashita, the security executive director for the games.


Thursday, 2 August 2018

Facebook starts to monetize WhatsApp to benefit Businesses

Image Source : cnet3.cbsistatic.com
WhatsApp has become the go to App for chatting with friends and family for most people around the world. It has around 1.5 billion dollars users. Shown below is a graph of the growth of its users over the years:

Click to View Larger | Image Source : www.statista.com
It is the estimation of this kind of expansion to a massive user base that had prompted Facebook to acquire WhatsApp for 19 billion US Dollars. It is exactly this user base that Facebook wants to present in a plate to the 3 million brands registered on its platform. Facebook had announced the plans to monetize WhatsApp in its F8 2018 conference.

Image Source : whatsappbrand.com
Businesses can now send information such as shipping details and boarding passes to users who have provided their phone numbers for such services. The businesses will have to pay to deliver such messages and this will ensure prevention of spamming. The messages will be end to end encrypted and people will able to block any business with the tap of a button.

Image Source : safeinwarwickshire.files.wordpress.com

Interlinking with Facebook ads is also a feature that has been launched. This means that if users click on a WhatsApp linked ad on Facebook, they will be redirected to a pre-filled WhatsApp chat where they can message the business directly and quickly. Additionally, business will be able to monitor the effectiveness of their campaigns from a dashboard.