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| Image Source : cnet3.cbsistatic.com |
WhatsApp has become the go to App for chatting with friends and family for most people around the world. It has around 1.5 billion dollars users. Shown below is a graph of the growth of its users over the years:
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| Click to View Larger | Image Source : www.statista.com |
It is the estimation of this kind of expansion to a massive user base that had prompted Facebook to acquire WhatsApp for 19 billion US Dollars. It is exactly this user base that Facebook wants to present in a plate to the 3 million brands registered on its platform. Facebook had announced the plans to monetize WhatsApp in its F8 2018 conference.
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| Image Source : whatsappbrand.com |
Businesses can now send information such as shipping details and boarding passes to users who have provided their phone numbers for such services. The businesses will have to pay to deliver such messages and this will ensure prevention of spamming. The messages will be end to end encrypted and people will able to block any business with the tap of a button.
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| Image Source : safeinwarwickshire.files.wordpress.com |
Interlinking with Facebook ads is also a feature that has been launched. This means that if users click on a WhatsApp linked ad on Facebook, they will be redirected to a pre-filled WhatsApp chat where they can message the business directly and quickly. Additionally, business will be able to monitor the effectiveness of their campaigns from a dashboard.
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